2023 Movement Festival Merch

Took on a significant role as an apparel designer for the 2023 Movement Festival in Detroit. Assisted with the apparel design of over $189,000 worth of custom-made merchandise, from conceptualization to production.

This project demanded meticulous attention to detail due to its scale. We rigorously ensured uniformity in Pantone colors, dimensions, positioning, logo application, and spacing, taking into account production, time, and budget constraints. Design adjustments were regularly made in response to feedback from Paxahau / Movement, and sample evaluations.

Client: Movement / Paxahau
Scope: Comprehensive Apparel Package
Software: Adobe Photoshop, Illustrator, InDesign