MOTION, BRANDING

OpenAI DevDay Identity

Mock motion identity for OpenAI’s DevDay, a one-day developer conference previewing OpenAI’s newest tools and ideas. Created in Cinema4D, and rendered using a custom cartoon shader for a blueprint-esque feel. 2D graphics and compositing were done in Adobe After Effects.

The goal was to design a visual identity that was both approachable and reflective of the ongoing, developmental nature of AI—a field of constant inventive chaos. This concept was visually communicated through a blueprint sketch-style aesthetic. These elements are stripped away when the most important information is revealed, changing to a polished, high contrast black and white visual language that prioritizes readability and accurate conveyance of information.

Course: Motion 3D
Scope: Motion Idenitiy
Software: Cinema4D, Adobe After Effects

Outcome

Using a custom made cartoon shader, I created a blueprint-esque identity for the conference.

Part of the process was adapting the identity to a wide variety of assets, advertisements, and unusual dimensions. For example, a 728px x 90px banner advertisement.

OpenAI DevDay Identity

Outcome

Using a custom made cartoon shader, I created a blueprint-esque identity for the conference.

Part of the process was adapting the identity to a wide variety of assets, advertisements, and unusual dimensions. For example, a 728px x 90px banner advertisement.

Advertisement Adapatations

Countless visual experiements and test renders were ran prior to landing on the final blueprint aesthetic.