OpenAI DevDay Identity

Mock motion identity for OpenAI’s DevDay, a one-day developer conference previewing OpenAI’s newest tools and ideas. Created in Cinema4D, and rendered using a custom cartoon shader for a blueprint-esque feel. 2D graphics and compositing were done in Adobe After Effects.

The goal was to design a visual identity that was both approachable and reflective of the ongoing, developmental nature of AI—a field of constant inventive chaos. This concept was visually communicated through a blueprint sketch-style aesthetic. These elements are stripped away when the most important information is revealed, changing to a polished, high contrast black and white visual language that prioritizes readability and accurate conveyance of information.

Course: Motion 3D
Scope: Motion Idenitiy
Software: Cinema4D, Adobe After Effects