Detroit VA Rebrand

Working collaboratively with Brianna Powers, Whitney Hockman, Julian Dalat, and myself, we embarked on a comprehensive rebranding project for the United States Department of Veterans Affairs. Our goal was to design a refreshed and scalable brand identity that reflects the core values of championing, nurturing, and guiding — essence words that we found resonate with the organization's mission. Each part of the new brand identity has been thoughtfully designed to embody these principles, ensuring that every element resonates with the ethos of American veterans.

Our team's design system for the VA was selected as the top project by a panel of VA staff, CCS faculty, and branding experts, earning us a scholarship and an opportunity to present our work to executives at the Detroit VA.

Client: U.S Department of Veterans Affairs
Scope: Comprehensive Brand Redesign
Software: Adobe Illustrator, Photoshop, After Effects, InDesign, Glyphs, Figma